Organic cotton and natural fibres

Chosen for how they feel against young skin, and for how they hold up to being worn, washed and worn again.

Organic cotton is cotton grown without the synthetic pesticides and fertilisers used on conventional cotton crops. That matters for the soil it grows in and for the people who grow it — and it also gives you a cleaner, softer fibre to put against a child's skin.

It is the fibre our first collection is built on, because children live in their clothes. It breathes in summer, holds warmth in winter, and gets softer with every wash rather than thinner.

What else goes in

Alongside organic cotton we use natural fibres, chosen for how they feel against the skin, how they wash, and how long they last. Materials are picked for the garment they become, not for what is cheapest to buy.

Where it is made

Every piece is cut and sewn in small workshops in Portugal, by people we work with directly. Making close to home means shorter journeys, smaller runs, and the chance to look at what we have made before it goes anywhere.

The point of all of it is simple: clothes meant to be worn hard, washed often, and handed down rather than replaced.

Care

Three habits that make them last

Good clothes don't need fussing over — just a few sensible habits, and they'll take a lot of playgrounds.

local_laundry_service

Wash cool, wash less

Thirty degrees, a full load, no fabric softener. Natural fibres keep their shape when they aren't stripped every week.

air

Dry it in the air

On a line or a rack, out of direct sun. The tumble dryer is what shrinks cotton and works seams loose.

handyman

Mend it, then pass it on

A hem or a knee is a ten-minute fix. Most of what children outgrow is still perfectly good — pass it to someone smaller.

The first collection

See what we've made.

A small first collection in organic cotton and natural fibres, cut in sizes 2 to 12. The first pieces are in the shop now.